SEO and SEM

Search Engine Optimization

Depending on your business's size, market segmentation and web marketing strategy, search engine optimization may or may not be a viable promotional tactic.  However we believe that many SEO considerations such as standards compliance, use of CSS and logical markup are simply good design and make your website more accessible to disabled persons.  Good principles of SEO are built into every website that we produce, and we offer expert services to businesses that have sufficient resources to leverage the search engines.

Search Engine Marketing

Although sometimes costly, promotional  placement on search engines is an advertising method that provides immediate website traffic and an extremely high degree of control.  If you want precise control over the cost, geography or timing of your ad delivery.  Then search engine marketing is for you.  We have experience designing successful, profitable advertising campaigns on Google, and Yahoo.

SEO Capabilities

  • Optimized copy and text
  • META tags, title, link and headers
  • sitemap.xml files
  • Search Engine Friendly XHTML markup
  • Standards-compliant markup
  • Expert consulting services

SEM Capabilities

  • Campaign design
  • Ad copy and design
  • Ad testing and optimization
  • Analytics and conversion tracking
  • Multivariate testing

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