Newsletter Campaigns
Building website traffic requires a large investment of time and promotional budget, but it's only the beginning. It's important to turn those into return visitors and to build a relationship that will lead to long term sales. A good newsletter program is one of the most cost-effective ways to maintain contact with your audience. However, ensuring delivery of emails and regularly producing content that will keep readers interested involves overcoming a range of technical and editorial challenges. Trust our marketing and web technology expertise to ensure the success of your newsletter program, and long term growth of your online audience.
Editorial Newsletter Capabilities:
- Newsletter program design
- Copy writing and editing
- Editing for spam filter considerations
- CAN-SPAM compliance
Technical Newsletter Capabilities:
- Software design and installation
- Newsletter and sign-up system directly integrated with website
- Newsletter categories and subscription management
- Pre-scheduled publishing
- Automatic newsletters built using recent website content
- Technical design for spam filter considerations
- CAN-SPAM compliance
Benefits
- Turn single website visits into return visits to improve ROI
- Build relationships with customers and achieve long term sales
- Inform customers about new products and offers
- Low running costs
